PepsiCo is starting to deliver on its promise to go artificial dye free. A new line called Simply NKD has been announced by the company and the Doritos and Cheetos are completely colorless, but otherwise identical in taste to traditional Doritos and Cheetos. The company notes “We are reinventing our iconic and most famous brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors.” The snacks are on shelves beginning today.