PETA places billboard at site of crash that killed cows 'I'm Me, Not Meat'

PETA put up a  billboard at the crash site that killed cows 'I'm Me, Not Meat. 

A billboard reading "I'm Me, Not Meat. See the Individual. Go Vegan,"  can now be seen near the Big I, the same location of the October crash that killed four cows. Who put it up? Peta says they are responsible for the sign and it's a memorial for the cows. 

Peta release a press release.  

Albuquerque, N.M. – In memory of the cows who suffered and died when a truck carrying them overturned at the intersection of I-25 and I-40 in Albuquerque on October 12, PETA has placed a billboard, visible from the site of the wreck, that shows a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.” It will be in place for four weeks.

“If this message of compassion inspires just one driver to go vegan, these gentle cows won’t have died in vain,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard pays tribute to their too-short lives and encourages motorists to help prevent tragedies like this one by keeping all animals off their plates.”

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