Childcare.co.uk is a UK-based online community that connects parents with childcare providers. As an April Fools' Day joke, they posted about its "new" business, Nappy 999: "The world's first on-demand Uber-style nappy-changing service." "We're always looking for new ways to make parents' lives easier -- so today we're launching 'Nappy 999,' an Uber-style peer-to-peer service for nappy changing!" the Facebook post said. "We've seen a big rise in the demand for nappy changing help through our platform, and are now offering Nappy 999 responders for all your nappy-related emergencies. Available Anywhere, Anytime."
Guess what? People LOVED the idea! According to the website, the Facebook post was viewed over 400,000 times and they were "inundated with comments from people who thought it was genuinely a great idea."
With such an enthusiastic response, the company decided to turn the joke into a legitimate service. Over the last two weeks, hundreds of people with at least one year of diaper-changing experience have signed up.
"We knew we wanted to do something to mark April Fools' Day this year and do something that is quite obviously a joke but also fun, but we never anticipated it would take off quite like this, who would have thought that nappy changing is a genuine service that's in demand?" said Richard Conway, cofounder of Childcare.co.uk, according to the Daily Mail.