The Brands Of The Year Are…

posted by Jackie - 

  • The Harris Poll just released their 30th annual EquiTrend Study, which rates brands in such industries as media, travel, financial, entertainment, restaurants and more
  • Three main factors were taken into consideration - Familiarity, Quality and Purchase Consideration - and those with the highest levels were dubbed “Brands of the Year”
  • 80 companies have earned “Brand of the Year” honors this year, with more than 77,000 U.S. consumers assessing more than 3,000 brands across more than 300 categories

Lots of folks these days are loyal to certain brands. I mean, if not, would we really still be seeing so many iPhones in people’s hands? But which brands have the strongest consumer response?

Well, The Harris Poll just released their 30th annual EquiTrend Study, which rates brands in such industries as media, travel, financial, entertainment, restaurants and more. The report looks at three main factors when judging a brand’s equity, Familiarity, Quality and Purchase Consideration, and those with the highest levels were dubbed “Brands of the Year.”

Overall, 80 companies have earned “Brand of the Year” honors this year,  with more than 77,000 U.S. consumers assessing more than 3,000 brands across more than 300 categories.

As for some of the other top brands:

  • Five Guys Burgers & Fries – Burger Restaurant
  • The Cheesecake Factory and Texas Roadhouse (tie) – Casual Dining Restaurant
  • Keurig Coffee Makers - Coffee Makers
  • Disney Cruise Line and Royal Caribbean International (tie) – Cruise Lines
  • Kohl’s Department Stores – Department Store
  • AMC Television – General Entertainment
  • Ben & Jerry’s Ice Cream Shop – Ice Cream & FroYo Shop
  • Nordstrom Department Stores – Luxury Department Store
  • Taco Bell – Mexican Restaurant
  • PayPal – Mobile Payment
  • TripAdvisor – Online Travel Service
  • HBO – Pay Cable Network
  • YouTube – Social Networking Site
  • Apple iPad – Tablet Computers
  • Weather Channel – TV News
  • Verizon – Wireless Carrier
  • Krispy Kreme – Coffee Shop 
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