Americans Are Drinking Less Milk: Sales Declined by $1.1B in 2018

First, the milkman disappeared and now actual milk is at risk of going away as well. Americans are drinking less dairy in favor of other milk alternatives such as almond, soy, rice, coconut, hemp, and oat milk.

Speaking of oat milk, in 2018 the demand for it became so high that a shortage took place and online marketplace Oatly sold cases for $200 a piece.

The dairy industry lost sales in 2018 in the amount of $1.1 billion and it continues to suffer due to people going vegan and not wanting to drink milk so lobbyist for the dairy industry are fighting to get the word “milk” banned from non-dairy items.


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