Pantone Names "Solid & Dependable Classic Blue" Its 2020 Color of the Year

Pantone has named "Classic Blue" its color of the year for 2020--a pick inspired by today's turbulent times. “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Classic Blue, a solid and dependable blue hue we can always rely on,” says Pantone Color Institute executive director Leatrice Eiseman. "It encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication." She also describes this particular shade of blue as what the sky looks like at the end of the day. Read more here