A dog food company CEO ate nothing but canine chow for a whole month, to show that if it was good enough for him, it’s good enough for dogs too. If that makes any sense…
Mitch Felderhoff, president of Texas-based Muenster Milling, ate nothing but dog food made by his company for 30 days, from January 3 to February 2. Muenster Milling produces high-quality dog foods and treats, horse food, chicken feed, and the executive wanted to demonstrate the quality of the dog food by eating it himself for a month. It wasn’t the easiest thing in the world to do, as Felderhoff himself admits, but he found the strength to stick to the diet for the full 30 days.
“Dog food is not easy to eat. It tastes like it smells,” Mitch Felderhoff said. “As I went through that first week, that first four days was really tough. I didn’t feel good. One of the things I did that was key is that I did do some intermittent fasting.”
The dog food executive said that the first week was pretty tough, but by the third week he grew accustomed to the pet food palate to a point where the Ancient Grains, oceanfish, and meatballs became his favorite treats. In one of the videos he mad during this challenge, Mitch says he feels excellent, “with the exception of really missing the flavor of normal food that we get to eat”.