Häagen-Dazs Gets Into The Low-Fat Ice Cream Market

Ever since Halo Top blasted on the scene, rival ice cream companies have tried to break into the low fat ice cream market, and the latest dipping their toe in the ring is Häagen-Dazs. 

The ice cream brand just launched their new Heaven light ice cream collection. The line consists of four flavors, and features one-third fewer calories (230 calories or less per serving), and twenty-five percent less total sugar per serving than regular ice cream.

Flavors include:

  • Chocolate Sea Salt Caramel- Dreamy chocolate light ice cream swirled with a ribbon of decadent sea salt caramel
  • Strawberry Waffle Cone- The sweet taste of strawberry light ice cream dappled with strawberries and crunchy pieces of chocolate covered waffle cone
  • Peanut Butter Chip- Vanilla light ice cream with a swirl of creamy peanut butter and the satisfying crunch of chocolate chips
  • Cold Brew Espresso Chip- Coffee light ice cream with a burst of chocolate espresso chips