Get ready for movies to hop from the big screen to your TV a lot faster.
AMC Theaters has made a deal with Universal Pictures that films only need to run on the big screen for three weekends before going digital. Typically, theaters have exclusive rights for 90 days.
The two companies began sparring after Universal skipped that window and released a movies such as "Trolls World Tour" and "The Invisible Man" on demand.
Here’s the catch for movie fans. The films that hit On Demand would cost around $19.99 each. You can thank the COVID situation for the changing landscape of movie watching. More changes will come.