Coffee-Infused Coca-Cola Will Hit Stores in 2021


On Friday, soft drink powerhouse Coca-Cola announced that its new Coca-Cola With Coffee will hit stores in January 2021. UPI reports that the new product will contain twice the caffeine as regular Coca-Cola, about 69 milligrams per 12-ounce serving. There will be three flavor options: vanilla, caramel and dark blend. "This is a truly unique hybrid innovation that will pioneer a new category we're calling refreshment coffee," said Jaideep Kibe, vice president of Coca-Cola Trademark. "Coca-Cola With Coffee is a product that is meant to be tried. Because when you take that first sip, you realize there's nothing quite like it. It sips like a Coke and finishes like a coffee." Insider club members will have advanced access to the drink, which has been tested internationally, starting in Japan in 2018. "The COVID-19 pandemic has accelerated the need for us to be more disciplined in how we launch, validate, refine and scale up big bets like this," said Javier Meza, chief marketing officer for the Coca-Cola Company. In 2006, the company launched Coca-Cola Blak, a Coke with coffee combo, but low sales ended its run in 2008. Read more here https://www.upi.com/Top_News/US/2020/07/31/Coca-Cola-With-Coffee-to-hit-shelves-in-January/5811596223903/

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