Dunkin' Launches Coffee-Inspired Cereals


Later this month, Dunkin' will be bringing coffee-based cereals to supermarket shelves, according to the AP. The new cereals are based on popular drinks at the coffee and doughnut retailer: Mocha Latte and Caramel Macchiato. Dunkin' teamed up with Post, the company that already sells Raisin Bran, Shredded Wheat and other cereals. For the cereal, Dunkin’ coffee concentrate is added to crunchy balls, which are then mixed with flavored marshmallow pieces. Each serving will contain as much caffeine as a cup of coffee. Reactions are mixed; some think it's a terrible idea, but there are people waiting to try it, too. “I love to pretend like I’m not a die hard New Englander but if I don’t get to try the Dunkin’ donut cereal, I will absolutely lose my mind,” said a Twitter user. You might wonder why they haven't tried a doughnut flavor; the company tried in the 1980s, but it didn't really catch on.  Read more here