KOB-TV: Dreamstyle CEO Raises Concerns Over Naming Rights At The Pit


From KOB-TV:

A well-known local business and the University of New Mexico are at odds over the high-priced naming rights of the university's football and basketball arenas.

Larry Chavez, owner and CEO of Dreamstyle Remodeling, said he has concerns about how the university is spending his money.

"I think, insulted. We provided a $1,800,000 of benefit to the university, and they won't even return our calls," Chavez said.

Chavez signed a 10-year deal worth $10 million with UNM back in 2017 for the naming rights to The Pit and the Lobos' football stadium. At the time, UNM was working with the sports agency, Learfield, who acted as an intermediary between Dreamstyle and former embattled UNM Athletic Director Paul Krebs.

Last year, however, Chavez said Learfield broke ties with UNM, essentially ending the naming rights deal.

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