It’s a new year and maybe it’s time for a new look, right? Well, Burger King had the same idea and has announced a whole new logo and a new brand identity that will be its first complete rebrand in 20 years.
They are calling it a “more modern look” in a news release, but the new design definitely has a throwback vibe. In addition to the logo, the new packaging for its products features bold colors and illustrations of ingredients that give everything a “groovy” theme and that’s not all – BK employees are rocking new uniforms that give the chain a fresh look.
Logo and packaging designs are rolling out in the coming weeks and restaurant designs will be introduced over the coming years so be on the lookout.