HBO Max is hoping to lock in more subscribers by extending their promotional discount.
The streaming service's 22-percent discount offer will be available through March to new and returning HBO Max subscribers who prepay for six months at 69-99. The special offer brings the monthly price down to 11-66 versus 14-99. The promo was set to expire today, but WarnerMedia has extended it until March 1st.
The move was made to try and jumpstart a rush to subscribe. Only 12.6 million people have so far.