Americans Waste Over $70K Over Lifetime On Disappointing Online Purchases


These days most people rely on online shopping, and while it is certainly convenient to get things delivered right to your door without having to step foot in a store, not all purchases live up to expectations, and that can prove quite costly.

A new survey finds:

  • Americans will spend an average of $899 a year on disappointing online purchases.
  • That translates to wasting over $70,000 over the course of a lifetime.
  • The most common purchases folks are left disappointed by include:
    • Clothing (60%)
    • Tech (27%)
    • Toys/kid products (25%)
  • The top reasons folks have been left disappointed by a product include:
    • Quality (64%)
    • Size (46%)
    • Color (31%)
  • So, what do most people do with these unsatisfactory online purchases?
  • 56% of people do indeed return them, but that’s certainly not everybody.
  • 30% of people will throw them out.
  • 29% of people will give them away as gifts.

Of course one way to lessen the chance of disappointment is to read online reviews, but whether they are trustworthy is another story.

  • 65% of people say they rely on online reviews.
  • 51% of people say they are more likely to trust bad reviews than good ones.
  • Plus, the average person wants to see a minimum of 20 online reviews before they consider them trustworthy. 

Source:SWNS Digital


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