Taco Bell Is Testing Out 30-Day Taco Lover’s Pass


Lots of people love tacos, and now Taco Bell is making it easier for folks to fill their taco needs.

The Mexican fast food chain is testing out what they’re calling a 30-day “Tacos Lover’s Pass,” which allows customers to get one taco a day for 30 days. So far they are only testing the pass at select locations in Tucson, Arizona, with prices for the pass ranging from $5 to $10 based on location. The promo runs through November 24th.

Those interested in nabbing a pass can sign up through the Taco Bell app, where it’s listed in the Online Exclusives section part of the menu. After putting it in their cart and checking out, pass holders will be able to choose from seven different tacos a day. Those tacos include the standard crunchy or soft taco, supreme tacos, or the Doritos Locos Tacos.

  • Online opinions about the pass were decidedly mixed.
    • One person commented on the news, “What a time to be alive!,” and another added, “is this what dreams are made of?” and one person noted, “shut up and take my money.”
    • Meanwhile, some questioned why Taco Bell would try this in Arizona, where they already have great Mexican food.
    • “This is an insult to our City of Gastronomy! So many local spots with REAL meat in their tacos... We are only an hour from the border!,” one person wrote, while another added, “Why choose Tucson as the test market…We have some of the best Mexican food north of the border and I can't imagine there's a huge amount of people here who want to eat at Taco Bell every day.” 

Source:USA Today


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