Frosted Grape Pop-Tarts Are Back by Popular Demand

Pop-Tarts offers a blast from the past by bringing back Frosted Grape Pop-Tarts.

The returning fan-favorites feature the brand’s signature toaster pastry with a grape jelly flavored filling with white icing with purple crunchies.

Frosted Grape Pop-Tarts can be found at Walmart stores nationwide starting this month, and will be available at retailers nationwide starting in May 2022 in an 8-count box for a suggested price of $3.19.

To celebrate the comeback, Pop-Tarts is inviting fans everywhere to share their 90’s-inspired, frosted grape looks for a year’s supply of Pop-Tarts and a Y2Grape Time Capsule. Your Frosted Grape look could include a head full of completely purple locks, purple highlights, purple extensions, a purple wig – or just about anything purple.

The first 50 fans who share their Frosted Grape look on Instagram using #Y2GrapeEntry will score a year’s supply of Frosted Grape Pop-Tarts and a “Y2Grape Time Capsule” packed with the best of the Y2K-era, including a gift card to purchase the perfect purple jelly sandals, throwback butterfly hair clips, metallic jelly pens, juicy grape lip gloss, a purple purse, a purple hat, and a gift card to help you continue to serve your frosted hair looks.

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