Have you heard of BeReal? It’s a photo-staring app like Instagram – but encourages its users to "be real" – as in, unfiltered. The idea is to show your friends your authentic self. The app prompts users at randomly chosen time each day to take a candid photo. You get two minutes to take a pic once you receive the notification. According to apptopia, year-to-date, the app’s monthly active users have grown 315%.