While it’s certainly easy and convenient to shop online and get stuff delivered to your doorstep, it seems plenty of Americans who would rather give their money to smaller businesses.
A new survey finds:
- More Americans, 67%, trust local businesses, than they do corporate multinationals (59%) and franchises (61%).
- Top reasons why folks like to shop locally include:
- Helps my community (39%)
- My money goes to a business that needs it (37%)
- Better quality (34%)
- More tailored to my area/needs (32%)
- Transparency about sources (32%)
- Fair treatment of all employees (31%)
- Less middle men (31%)
- Needs of consumers come first (30%)
- 57% of Americans say they are happy to spend more on goods that are locally sourced.
- 59% say they can easily find such locally sourced products where they live.
And it’s not incredibly hard for people to identify local businesses in their area.
- One of the top ways include finding a business being owned by someone on the community (44%), followed by one that has community member staff (40%).
- Overall, those polled can identify five businesses that they say are active in their community.
- 56% say they feel they are well informed about business’ community involvement.
Source: SWNS Digital