A recent poll of 2,000 U.S. residents finds that 47 percent plan to let their children participate in this summertime activity more often than they got the chance themselves. Although a third of respondents (34%) bought their own truck-sourced treats several times or more each summer, another one in five (23%) didn’t grow up in an area frequented by ice cream trucks. Another 17 percent have never ordered from any kind of ice cream truck in their lives.
Conducted by OnePoll on behalf of Oatly, the survey also suggests that people eat more ice cream in the summer (45%) than during any other season. That’s despite its status as the most-loved dessert among survey respondents (82%) – so much so that 68 percent claimed to have ice cream in their freezer “at all times.” Although one in three come across these trucks much more frequently than they used to as kids, for many adults it just doesn’t have quite the same appeal.
Trucks (18%) even lost out to ice cream parlors (35%) and supermarkets (22%) as the best places to buy ice cream from. Almost half the poll (49%) even believe that their bodies “just can’t handle” the types of desserts made popular by ice cream trucks anymore.