The '10 Second Toothbrush' Makes Its Debut in the US

A mouthguard-style toothbrush developed by a French company that claims to clean your teeth in just 10 seconds has made its debut in the United States.

The Y-Brush, developed by a company of the same name, recently launched on Amazon for U.S. consumers after being available in Europe. The brush first debuted at the Consumer Electronics Show (CES) in 2017, according to CNET, and has since gone into production and is for sale in dozens of countries.

The American Dental Association recommends that people brush their teeth for two minutes twice a day with a soft-bristled toothbrush, noting how both manual and electric toothbrushes "can be used effectively."

For its part, the Y-Brush comes with 35,000 soft nylon filaments that brush all the teeth simultaneously in 10 seconds with a 45-degree angle against the teeth. The company says the current prototype was "developed with a team of dentists" over four years and comes with adult and kid-sized options.

The '10-second toothbrush': How it works

A promotional video shared by Y-Brush shows how the 10-second electric toothbrush works. (Credit: Y-Brush)

"A standard 2-minute brushing time means that you spend between 2 and 4 seconds (depending on the number of teeth) on each of your teeth. Thanks to its U-shape, Y-Brush brushes all the teeth of one jaw at the same time," the company states on its website. "This is how you save time. It is even more effective because Y-Brush does not neglect any area, unlike manual brushing where we tend not to brush certain areas well."

While most of the Y-Brush products appeared to be sold out on Amazon as of this writing, consumers can also purchase the Y-Brush on its website to be shipped from France. The cheapest option — the NylonStart Toothbrush — is $85.99 USD plus shipping and comes with one NylonStart electric toothbrush, one brush head (size S or M), and a charging cable.

Size S is recommended for children ages 4 to 12 and "adults with small jaws (women without wisdom teeth)," according to the website. Size M is recommended for most adults and children older than 12.

The NylonBlack Toothbrush runs $138.99 USD and comes with four sonic vibration modes: "soft (15 sec), normal (10 sec), intensive (5 sec), and unlimited."

There’s also a version for children, called the NylonStart Kid Toothbrush, for $106.99 USD.

The company sells replacement brush heads for $37.99 USD and recommends these be changed "at most every six months."


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