We’re just two weeks away from Valentine’s Day, so if you’re planning on ordering anything online . . . you should probably get on that.
According to an annual survey by the National Retail Federation, the average American expects to spend $192.80 on Valentine’s Day this year. (So, these days, that’s about a dozen roses . . . and a dozen eggs.)
That’s up from an average of $175 last year . . . but down from $196 in 2020.
Most people are planning to spend the same on significant others and family members as last year . . . roughly $130. Or two-thirds of the $193.
The increase this year is in the non-Valentine category: Gifts for pets . . . friends . . . coworkers . . . classmates . . . and teachers.
People ages 35 to 44 plan to spend the most . . . $336. They’re followed by people ages 25 to 34, who plan to spend $238. Since those are well above the average, those ages 45 and older plan to spend a lot less.
So what are people buying? 57% will pick up candy, and 40% will purchase greeting cards. Others will shell out for more expensive stuff like: Flowers . . . an evening out . . . an “experience” . . . jewelry . . . gift cards . . . and clothing.
Of course, not everyone celebrates Valentine’s Day.
Among the people who don’t, 28% will still mark the day in some way, with some non-Valentine’s gifts . . . treating themselves to something special . . . or planning a get-together with single friends and family members.