Boutique Dog Food Ad Wins USA Today’s 35th Ad Meter Competition

The Farmer’s Dog fresh food alternative dog food ran a Super Bowl Ad and it scored big, as proven by USA Today’s 35th Ad Meter Competition. The emotional spot, "Forever" was boosted by singer Lee Field's 2022 single of the same name. It scored 6.56 out of 10 in voting by Ad Meter viewers tasked with rating all 51 commercials, making The Farmer's Dog a winner in its Super Bowl ad debut.

The others in the top 5 were:

  • The NFL's "Run With It" spot celebrating women and flag football, which scored 6.38.
  • Amazon's "Saving Sawyer," a tale of an unruly dog and a mail-order mate that might calm him, scored 6.35
  • Ben Affleck's Dunkin' spot (6.34)
  • Breaking Bad's reunion of Aaron Paul, Bryan Cranston and Raymond Cruz producing PopCorners (6.26)

Source: USA Today

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