AMC Theatres has thrown out a new pricing strategy that had some people angry.
The chain planned to charge more for better seats in its theaters.
Prime middle seats would have cost more. On the flip side, sitting in the front row would have been cheaper.
After testing Sightline at AMC in different locations, the company said there wasn't enough interest from moviegoers to pay more for the premium seats.
AMC Theatres Drops Plan to Charge More Based on Seat Location - VarietyAMC Theatres Drops Plan to Charge More Based on Seat Location – Variety