Disney announces new price hikes for their Streaming services.
As of Oct. 12, Disney+ Premium (with no ads) will jump from $10.99 to $13.99/month for U.S. customers.
Hulu without ads will increase from $14.99 to $17.99/month.
The price for Disney+ and Hulu standalone ad-supported tiers will remain at $7.99/month each, with the bundle still $9.99/month.
In addition, the monthly price of the two Hulu + Live TV packages will each go up by $7 as of Oct. 12. And ESPN+ pricing will increase by one dollar, from $9.99 to $10.99/month.
Since launching the ad-supported version of Disney+ in the U.S. in December 2022, the company has signed up 3.3 million customers for the plan, CEO Bob Iger said on the earnings call Wednesday.
He also said that Disney will explore new ways of cracking down on illicit password-sharing and plans to “roll out tactics sometime in 2024.”
- Disney Plus Price Increase, Hulu, ESPN Plus Hikes Coming This Fall - VarietyDisney Plus Price Increase, Hulu, ESPN Plus Hikes Coming This Fall – Variety