There’s a big change coming to Lay’s Chips for the first time in almost 100 years. It’s a complete inside and out redesign that features a new bag design along with the removal of artificial flavors and colors in the U.S.
PepsiCo, Lay’s parent company, came out with a press release that said Lay’s was “entering a new chapter that celebrates what makes it so beloved: a commitment to quality ingredients and unmatched flavor. And it all starts in the same place – the potato field.” The new bag design honors the 100 North American family farms that provide potatoes for the chips and the release goes on to say “Enhanced photography showcases the quality and flavor of every Lay’s variety, and of course, the red Lay’s ribbon remains a seal of quality linking every bag back to its heritage.”
Lay’s also intends to set “a new standard for the future of food culture” by getting rid of artificial colors and flavors for all of their U.S. products by the end of 2025. Denise Truelove, SVP of Marketing, PepsiCo Foods US said “These updates were shaped directly with our consumers, offering more choice, more transparency, and more joy with every bite. Lay’s continues to set the gold standard in snacking and we’re proud to carry that legacy forward.”
Source: Southern Living