The Time Of Day When Cravings Hit Hardest

If you’re trying to eat healthier, you may sail through the morning and early afternoon with ease, but what about when the mid-afternoon slump strikes? If you find yourself struggling to find the willpower to say no then, you’re not alone. According to new research, cravings hit hardest at 3:42 p.m., making it the most dangerous time of day for diets.

The poll of 5-thousand adults across the country, split evenly by state, digs into what cravings look like nationwide and finds that the average person gets two a day. But about a quarter (24%) get cravings more often.

  • No matter what time it is, more than half (57%) say they can’t hold out on their cravings for more than an hour, and 21% admit they give in after 15 minutes or less.
  • When their cravings strike, people most commonly want comfort food (33%), fried foods (22%) and salty foods (22%).
  • The most-craved foods include pizza (30%), burgers (22%), French fries (19%), tacos (18%) and fried chicken (15%).
  • No matter what their hankering is for, two-thirds of Americans would rather satisfy it at home than turn to takeout.
  • Some cravings also linger, as 35% of respondents say their cravings from one week make it onto their grocery list the next week.
  • People end up cooking a meal based on a craving over half the time (56%), and 49% have spent more than an hour cooking a complicated recipe just to satisfy a specific craving.
  • But not everyone is confident in their culinary skills, including a third of those surveyed who admit that more of the meals they see online just aren’t realistic for them to cook.
  • Still, when they do cook something inspired by recipes they see online, the average person estimates coming about 60% close to their vision.⠀

Source: Talker


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