One of the hardest jobs for most parents is to get their kids to eat vegetables. It's so challenging that there are evencookbooks dedicated to hiding veggies in meals so that children unknowingly swallow the crucial nutrients. Now, Kraft is helping parents by introducing a salad dressing product they're calling "Kraft Salad 'Frosting.'" It's part of their #LieLikeAParent campaign because the "frosting" is actually just cleverly packaged ranch dressing.
A press release about the product explains, "According to arecent study, ranch dressing is the most popular dressing in the United States, and kids will eat anything with frosting, right? It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad ‘Frosting.’”
It goes on to say, "Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad 'Frosting' is one lie you won’t feel bad telling your kids."