Say goodbye to lines at Starbucks - at least if you want
The coffee chain is looking to launch express "pick up only" shops here in the US (they are already up and running in China)
The Manhattan store, which is still in development, will build off of the chain’s success with its Starbucks Now concept in China that lets customers order in on mobile phones and collect their items in a specialty “express” shop without the wait. Starbucks could eventually roll out similar pick-up locations in other cities including Boston, Chicago, Seattle, San Francisco and Los Angeles, Johnson said. They aren’t intended to replace the existing cafes, which give consumers a “third place” to relax that’s away from home and work.
“What we’re using Starbucks Now for, and what will be Starbucks pick-up stores in the U.S., is to blend them in where we have dense urban areas where we have a lot of Starbucks third-place cafes,” Johnson said in an interview at Bloomberg’s Chicago bureau. “Think of it as a Starbucks pick-up.”
Just to confirm: This is a great idea