M&M's is adding a new character to its cast of M&M candies for the first time in a decade.
On Wednesday, Mars, Incorporated announced the addition of Purple, a female peanut M&M. To celebrate the newcomer the brand released a music video called "I'm Just Gonna Be Me," in which Purple performs her first dance number as she joins the group.
"Designed to represent acceptance and inclusivity, our newest member is known for her earnest self-expression," Mars wrote in a press release Wednesday. "Keen self-awareness, authenticity and confidence are the driving forces behind Purple's charm and quirky nature."
On Wednesday, Mars Wrigley global vice president Jane Hwang said in a statement that "there is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self."
"Our new character reminds us to celebrate what makes us unique," Hwang added, calling the brad's introduction of Purple "the next chapter" of M&M's history.