63% Admit Buying Cheaper Version of Products Ended Up a Mistake

The average American is willing to pay more than twice as much than the sticker price says for products that last a lifetime. A new poll of 2,000 U.S. adults found, on average, people would pay 108 percent more than the listed cost of any item they’re shopping for, as long as it lasts at least 20 years.

Three in five respondents claim they’re more inclined to spend money on quality items than something that’s cheaper both in price and quality. Items that last the longest were reportedly the most “valuable” to 69 percent of respondents.

Sixty-one percent even believe some of the oldest things they own are ageless — seemingly always in style. Commissioned by Slickdeals and conducted by OnePoll, the study finds the average person has held onto their oldest owned items for 15 years, but some go rarely used.

The top oldest items owned and used daily include phones (25%), cars (13%), and watches (8%). Meanwhile, rarely used but held-on-to items include shoes (15%) and coats (9%).

According to two in three Americans, some things are always worth paying more for, provided they last longer than average — including cars (34%), kitchen appliances (34%), cookware (30%), TVs (28%), and phones (26%).

Over six in 10 (63%) have been burned by buying the cheap version of a product before.

“A cheap upfront cost does not always mean you won’t end up paying for it later,” says Louie Patterson, personal finance manager for Slickdeals, in a statement. “The concept of buy it for life can be a valuable one. Investing in a higher quality item can ultimately save you on replacement costs, as well as the time and energy spent researching and shopping for a new item.

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