Study: How Far Americans Will Go To See Their Favorite Artists

There’s nothing quite like seeing your favorite band live and new research reveals how far people will go and how much they’ll spend to do just that. A new survey of 3-thousand Americans finds the average person is willing to travel more than 600 miles to see their favorite musical artists live. And Gen Z fans will travel even further - over 800 miles.

As for how much they’re willing to spend:

  • One in 10 fans would go into debt if that was the only way to see their favorite band or artist.
  • People would spend an average of 12.9% of their savings to see their favorite music live.
  • Nearly half (43.5%) of fans say a buy now, pay later option would encourage them to see more live music.
  • Fans would be willing to pay more than $500 to see BTS, $405 to see Lady Gaga, $356 for Harry Styles and $354 for Taylor Swift tickets.

The most loyal fanbases:

  • When it comes to devotion, BTS fans top the list, with a fanbase score of 88.4. Members of the ARMY are also willing to travel an average of 2,040-miles to see the band in concert, the farthest of any fanbase.
  • Michael Jackson fans would be willing to spend an average of $660 if they could see The King of Pop perform again.
  • Swifties are also among the most loyal, as some are even willing to wear adult diapers to Taylor’s concerts so they don’t miss a single moment.

Source: Yahoo Finance

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