How many “extraordinary” days do you have? For some of us that number may be low, but according to a new survey, the average American wine drinker has 10 a month. That adds up to a whopping 120 “extraordinary” days every year.
The poll of 2-thousand wine drinkers investigates how often Americans treat themselves and the occasions they feel call for indulgences. It reveals:
- Three-quarters (74%) think living a “joyful lifestyle” is subjective and unique to everyone. But respondents agree on a few things that define a “joyful” life, including feeling happy (77%), being healthy (71%), having positive relationships (69%) and feeling comfortable (69%).
- Half of respondents believe “any day is a good day” to treat themselves and 62% enjoy spending their most joyful days with family and friends.
- People are most likely to treat themselves to something nice around their birthday (66%), when they’re on vacation (59%) or if they’re having a good day (48%).
- On an extraordinary day, 61% consider a nice meal to be the perfect treat, and 58% say a nice beverage should go with it.
- For 71%, these indulgences are best shared with others, especially their significant others (75%), family members (72%) and good friends (65%).
Source: SWNS Digital