Skittles has introduced a new take on candy with their Skittles Sour Pop’d Freeze Dried Candy. The new candy from the Mars Wrigley brand is available in Original and Sour flavors.
Freeze-dried candy has a unique texture as the candies have “popped’ into a shell. There’s a chewy center that gives a light, airy feel in your mouth. It’s a fairly new concept that has been touted by food brands and social media accounts like The Candy Closet from Gordon Ramsay's Food Stars and Skittles also showcased the candy at Disney food festivals in the past.
The new Skittles Pop’d Freeze Dried Candy will go on sale October 21 exclusively on the Mars Wrigley TikTok shop and will arrive in select retail stores this fall with a larger rollout in 2025.
Source: FoodSided