PepsiCo Gets The Message About Shrinkflation

PepsiCo is bowing to public pressure after being slammed for shrinkflation. In the company's earnings call last week, the CEO said they would be adding 20-percent more chips into bags of Tostitos and Doritos and label them “bonus bags.” He added that two or three more bags would be added to multipacks. Pepsi saw a surprise drop in sales as the price of their sodas and snacks are too rich for Americans’ blood and they opt to buy private label items instead. French supermarket chain Carrefour led the charge against shrinkflation last year by calling out PepsiCo for cutting product sizes but raising prices by as much as 40-percent. The chain even put price warnings on several products to let shoppers be aware.


Sponsored Content

Sponsored Content